AI Policy

Last updated: 7 January 2026

Although AI tools are useful when it comes to research and idea generation, you’ll never see content anywhere across the Cairn & Cove brand that has been created by AI or an LLM. There is more than enough AI slop out there causing confusion and nurturing falsehoods within the travel industry, so we will only ever deliver human-written content.

Our focus remains on working with human photographers, writers and designers rather than looking for cheap AI shortcuts or trying to boost clicks or revenue using AI.

If you wish to engage with Cairn & Cove, then you will also be talking with a human as we do not use chatbots or AI responders in any form.

If you have any questions about our use of AI, then please contact us.